Case study/Home improvement & trades
Evolve Eco Solutions
Solar explained by the people who fit it and the customers who bought it.
- Sector
- Solar PV installation
- Location
- Ireland
- What we do
- Video, Google and Meta ads
- Client since
- April 2024
- Website
- evolveecosolutions.ie
About the project
Evolve Eco Solutions installs solar panels for homes across Ireland. Their customers research for weeks before they get in touch, so the first job of the content is to answer their questions.
We make short vertical explainers with Warren, their founder, and with customers who already have panels on the roof: the SEAI grant, what an installation involves, what a household can expect to save. They run as one funnel, with Google reaching people while they research and Meta following up.
Selected work
6 filmsHow we made it
0201Install walkthroughExplainer · 0:22
Warren walks a finished installation from the street and explains what was fitted and why, cut with drone shots of the roof.
- Format
- 9:16
- Runs on
- YouTube and Meta
02Customer storiesTestimonial · 0:19
Homeowners talking about their own installation in their own words, unscripted.
- Format
- 9:16
- Runs on
- YouTube and Meta
Ad management
We manage Evolve's Google and Meta advertising day to day and report on it every month, campaign by campaign.
Google and Meta, one funnel
Google Performance Max and Search reach people who are researching solar. Meta follows up with the explainers and customer stories.
Budget follows the results
We report the cost of an enquiry for each campaign, not just each platform. In August that showed Performance Max at €9.38 an enquiry and a Leinster search campaign at €19.18, which tells us where the next euro should go.
Instant follow-up
Every new enquiry gets a WhatsApp message from Evolve straight away during working hours, so the first conversation happens while the customer is still interested.
Tracking that holds up
Since September 2026 conversions are tracked server-side, so they are still counted when browsers block cookies.
Our leads are always there and they're growing consistently throughout the year. It's nearly like having an in-house marketing team.
