Case study/Sports
McGuirks Golf
A YouTube review series for one of Ireland's best-known golf retailers.
- Sector
- Golf retail
- Location
- Ireland
- Production
- Four shoot days over two months
- Delivered
- Nine YouTube reviews, twelve reels
- Website
- mcguirksgolf.com
About the project
McGuirks Golf is one of Ireland's best-known golf retailers. They wanted a YouTube channel that matched the brand, built around club reviews, and earlier attempts on phones and with other crews hadn't got there.
We set the look before anything else: how an episode opens, how a club is lit, where the presenter stands. Then we kept it consistent from one episode to the next. Four shoot days over two months produced a nine-part review series for YouTube and twelve reels for social.
Selected work
4 filmsHow we made it
0201Vokey SM11 reviewYouTube review · 1:10
PGA Professional Shaun O'Connor reviews the wedge on the course: presenter pieces, close detail of the club and his shots, cut to the same structure as the rest of the series.
- Format
- 16:9
- Location
- On the course
- Series
- Nine episodes
02Under Armour footwearProduct film · 0:29
A short product film shot low and close in a darkened room, so the shoes, the turf and the strike carry it. Delivered in 16:9 for YouTube and 9:16 for social.
- Formats
- 16:9 and 9:16
- Used on
- YouTube, Instagram
The quality of content they have produced has been outstanding and we can see it through the traction on our socials. The turnaround time is excellent, we've needed things with a short turnaround and they have produced.
