Case study/Home improvement & trades
SolarSmart
Customer stories for a solar installer, made for the sales meeting as much as the feed.
- Sector
- Solar PV installation
- Location
- Dublin
- Relationship
- Ongoing video partner
- What we do
- Customer films, podcast, social content
- Website
- solarsmart.ie
About the project
SolarSmart installs solar panels for homes, businesses and sports clubs. It is a five-figure decision, and what persuades a buyer most is hearing from someone who has already made it.
So most of what we make for them is customer stories. A customer can usually give us two or three hours, which means the questions, the shot list and any drone work are planned before we arrive. The films run on social media and are played to prospective customers in sales meetings, at the point where they are making up their minds.
Selected work
3 filmsHow we made it
0101Fingallians GAA ClubCustomer film · 2:36
The club's chairperson, Charlie Rogan, tells the story of Fingallians and why the club went solar. His interview is cut with photographs from the club's history, the installers at work and drone footage of the new panels on the clubhouse roof.
- Format
- 16:9
- Elements
- Interview, archive, drone
- Used in
- Social media and sales meetings
I have been working with BlueMotion this year to create video content including customer testimonials and online ads. I have found them a professional, creative and a most obliging partner. And I would recommend them!
