Case study/Home improvement & trades
Dream Home Co.
Stoves, fireplaces and media walls, filmed in the homes they were fitted in.
- Sector
- Stoves, fireplaces and media walls
- Location
- Coolock, Dublin
- Client since
- December 2024
- What we do
- Monthly filming, Meta and Google ads
- Website
- dream-homeco.ie
About the project
Dream Home Co. supplies and fits wood-burning stoves, fireplaces and bespoke media walls. What their customers are really buying is the finished room, and a product photo can't show that.
We film one day a month, in customers' homes and in the showroom. That day becomes around six short films and one longer piece, which go into the Meta and Google campaigns we run for them. The 16:9 versions also play on the screens in their showroom.
Selected work
4 filmsHow we made it
0201Stove showcaseMood film · 0:48
A mood film made entirely from b-roll: a stove being lit, the flames up close, a room settling into the evening. The footage is shot at a high frame rate and slowed down in the edit, which gives the fire its weight.
- Format
- 16:9
- Footage
- High frame rate, slowed in the edit
- Used on
- Social, ads, showroom screens
02Install reelsSocial reel · 1:12
Vertical films of media walls and stove installs in customers' homes, cut for the feed and for the ad account. A new batch arrives every month, so the ads never run stale.
- Format
- 9:16
- Cadence
- Monthly
- Used on
- Instagram, Facebook, Meta ads
Ad management
We run Dream Home's Meta and Google advertising alongside the content, so the films we shoot each month go straight into the campaigns.
One always-on campaign
A single Meta campaign has run since December 2025, sending people to a landing page rather than an instant form, so every enquiry arrives with some intent behind it.
Fresh creative every month
Each month's shoot becomes new ads. When the video ads beat the static ones, the statics were retired and the budget followed the video.
Seasonal pushes
For August and September 2026 the ads were built around five stove packages set up as live displays in the showroom, and pointed people to the showroom to see them.
Reporting in plain English
A monthly report with a short screen-recorded walkthrough: what each enquiry cost, what changed and what we would do next.
Not only is their work second to none, but they are two great guys to work with. Our business has definitely felt the positives of having these guys on board.
