Case study/Consumer brands
StepRight
Foot health made watchable, for two clinics and an online shoe shop.
- Sector
- Podiatry and footwear
- Location
- Waterford and New Ross
- What we did
- Concept reels, Meta and Google ads
- Format
- Vertical, 9:16
- Website
- stepright.ie
About the project
StepRight runs foot clinics in Waterford and New Ross and sells footwear online. They wanted more clinic bookings and more online sales from paid social, on a subject most people scroll straight past.
So the campaign led with ideas rather than treatments: comic sketches under the line "No Superpowers Required", a reel built around their foot scanner, and short answers to the questions patients ask. Everything was filmed in the clinics, cut vertically and run through Meta and Google for both the clinics and the shop.
Selected work
6 filmsHow we made it
0201No Superpowers RequiredSketch · 0:16
Short comic sketches built on lines like "I hate running" and "I'm afraid of heights", made to stop the scroll before the clinic is even mentioned.
- Format
- 9:16
- Runs on
- Meta
02Scan machineSocial ad · 0:38
The clinic's 3D foot scanner, filmed close in a darkened room so the scan itself becomes the hook.
- Format
- 9:16
- Runs on
- Meta and Google
We are having a very good experience working with Stefan and Joel. The quality of their videos is top notch. We've had a pretty good response to adverts so far.
